No 7 Beautiful Skin BB cream comes in 2 different shades (fair and medium) and also there are 3 different versions according to your skin type (normal/oily skin, normal/dry skin, dry/very dry skin). So other than dark skinned ladies, everyone can find their own match (and yes, there should be a dark shade!).
I bought the shade fair and as I have a normal/combination skin, I opted for the normal/oily version. The colour is a pretty good match for me and the consistency works well with my skin type. It did need blotting/powdering halfway through the day, but that's normal for me. The coverage is medium and the cream doesn't feel at all heavy on my skin. Blends in like a dream, doesn't feel at all tacky and doesn't make my face shiny. I really like this one.
It also qualifies as an actual BB cream as it has skincare elements as well as SPF15 and 5 star UVA protection, and it's also a pretty good tinted moisturiser/foundation. I can't confirm whether it's moisturising on its own or not, because I always use my usual daycream under it, but it's certainly not drying on me.
I think this BB cream is comparable to the 17 Blemish Balm, but it's more lightweight, has a slightly less coverage, has less SPF and is more expensive. So there are pros and cons to it. This one costs £12.95, but if you manage to get hold of a £5 off No 7 voucher (Boots are handing them out right now!), it is a very good deal as you get 40 ml with this, whereas the 17 Blemish Balm is just 30 ml.
So all in all, I think this is a very good BB cream and would happily recommend it. I really like that they cater for different skin types. On that note, has anyone tried the new Garnier BB cream for oily skin? Is it any good? I'm too scared to buy one, I hated the original one so much.
See more pictures after the jump!